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Automate THIS, Not THAT: A Smarter Approach to Marketing Automation

Want to work smarter with AI? This guide breaks down what to automate—and what needs your personal touch, so you can save time without losing the human element.

GenAI Marketing

May 12 min read

Animated search bar graphic representing digital marketing strategies, highlighting the comparison between Performance Max campaigns and traditional Google Ads.

Performance Max vs Traditional Google Ads Campaigns: Which Is Better in 2025?

Performance Max campaigns are reshaping Google Ads in 2025. This guide breaks down the pros, cons, and real-world examples to help you pick the right strategy.

GenAI Marketing

Apr 294 min read

Graphic with 'Myth or Fact: AI Edition' text on a blue and pink background, highlighting common misconceptions in AI for digital marketing and marketing agencies.

Myth-Busting: AI Marketing Edition

Think AI will replace marketers? Think again. Bust the biggest myths about AI in digital marketing and learn how smart marketing agencies use AI to win.

GenAI Marketing

Apr 273 min read